The AdWords New Ad Formats Initiative: Google’s Next Chapter in Search Advertising
To provide a better search ads experience, Google has been developing and testing a variety of new ad formats. We welcome you to explore the new ad models and ad extensions weve developed to help you better reach your advertising goals. www.google.com
Video Rating: 4 / 5
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Nice video, it does explains a lot of stuffs about PPC advertising and learning how google adwords works.
It would be great to find EASILY how to add a video extension; only map and phone extensions are proposed in my account. Anyone for help? Thanks
The biggest problem isn’t with the format, it’s that if you have a cool new product and want to show it in an adjacent market… You are “outcompeted” by the people’s whose product is directly relevant. Take the NexusOne phone. It would never outcompete the other phone ads on Google on its own merits, Quality Score, or bids – it is rather “unknown” and AdWords penalizes this. AdWords is great for known items, but very poor for new things people haven’t yet thought about.
As the creator of “PunchOut the Evil Kangaroo for $50 in Gift Cards”, “Swat the Fly and Get a Free Digital Camera”, “Shoot the Sneaky Watermelons for $1000 in Coupons”, and many other spam favorites, I am offended. *My* ridiculous spam ads never crashed.