Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs Reviews
Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs
When it comes to advertising on the web, you just can’t argue with the numbers. A billion market today is expected to grow to .9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to Google, which has changed the way the world publishes content – and advertises. Google Advertising Tools from O’Reilly examines the business and technology behind making money w
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Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer
Get the most out of Google’s trifecta of tools and optimize your Web presence!Savvy marketers are always searching for new ways to attract and keep online customers. Google’s array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age.Learn the basics of Google AdWords, Analytics, and Website Optimizer—and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make
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23 of 23 people found the following review helpful:
Though not groundbreaking, a comprehensive and current reference on marketing your site through Google, August 27, 2006
By Manny Hernandez “@askmanny” (Bay Area, CA) –
This review is from: Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs (Paperback)
Harold Davis has not necessarily broken new ground with his “Google Advertising Tools” book. Yet, he’s managed to put together a volume that summarizes effectively the basics of SEO and how to structure your site to maximize return on investment as a lead into Google Advertising at large. Starting with Google AdSense (placing Google Ads in your site), he works his way into AdWords (buying pay-per-click keyword-based ads) to wrap the book up with a detail discussion about the APIs offered by Google if developing tools to maximize your overall use of Google’s interface and options is up your alley. If you are new to the field of SEO, this is a nice introduction. If you are experienced with the ins and outs of pay-per-click campaigns or optimizing your site for Search Engines to crawl through it, you are still bound to find a few new useful elements. In any case, I highly recommend it as a comprehensive and current reference on marketing your site through Google.
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18 of 18 people found the following review helpful:
Good book for AdSense users, March 8, 2006
By Jack D. Herrington “engineer and author” (Silicon Valley, CA) –
This review is from: Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs (Paperback)
I disagree with the commenter who said that there was nothing beyond the FAQ in this book. This book is sorely needed. The documentation on Google is rugged and the interface to the AdSense application is tough to use and understand. This book is well written, gives practical examples, and makes good use of screenshots to illustrate workflow. I recommend this book to AdSense users at any level.
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2 of 2 people found the following review helpful:
AdWords Details without Enough AdWords Strategy, January 26, 2011
By Jason L. Mcdonald (Fremont, CA 94536) –
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Great book for the entire interactive team, March 28, 2011
By Matthew_Kilmurry –
This review is from: Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer (Paperback)
The challenge with the new interactive department is you have to span multiple disciplines with a lean staff. While each person has their own expertise, everyone needs to understand the user cycle. Search, Analytics and Website User Testing are three different beasts altogether but they are inextricably linked. This is a mandatory read for any one in my department. The author starts broad in each section and then gets very specific. Experts in each discipline can still learn some new tricks, but the benefit is really for those people in cross functions. I came into this book very learned in AdWords, intermediate skill in Analytics and very little knowledge in Optimizer. I found each section had tons of actionable info. At the end of the book the author spends time talking about how to put these tactics within an overall strategy. Executing the game plan is the tough part. All the head knowledge in the world doesn’t mean a thing if it doesn’t fit into the high paced, campaign oriented world that is the interactive department. The last few chapters under the heading of execution bring these three pieces of the pie together. Great book. Keep them coming!
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