Comments on: Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs Reviews http://www.dealsteps.com/archives/2435 Your Guide to Accomplish a Deal Thu, 29 Mar 2012 15:00:49 +0000 hourly 1 http://wordpress.org/?v=3.1.2 By: Anonymous http://www.dealsteps.com/archives/2435/comment-page-1#comment-3644 Anonymous Fri, 19 Aug 2011 03:32:47 +0000 http://www.dealsteps.com/archives/2435#comment-3644 <div style="margin-left:0.5em;"> <div style="margin-bottom:0.5em;"> <span style="margin-left: -5px;"><img src="http://g-ecx.images-amazon.com/images/G/01/x-locale/common/customer-reviews/stars-5-0._V192240867_.gif" width="64" alt="5.0 out of 5 stars" title="5.0 out of 5 stars" height="12" border="0"/></span> <b>Great book for the entire interactive team</b>, <nobr>March 28, 2011</nobr></div> <div style="margin-bottom:0.5em;"> <div><div style="float:left;">By </div><div style="float:left;"><a href="http://www.amazon.com/gp/pdp/profile/A1AJRRMOET8D7S/ref=cm_cr_if_pdp/175-2371370-1316505?ie=UTF8&tag=friendsbus-20&linkCode=xm2" target="_top"><span style="font-weight: bold;">Matthew_Kilmurry</span></a> - <a href="http://www.amazon.com/gp/cdp/member-reviews/A1AJRRMOET8D7S/ref=cm_cr_if_auth_rev/175-2371370-1316505?ie=UTF8&tag=friendsbus-20&linkCode=xm2&sort_by=MostRecentReview" target="_top"></a></div></div><div style="clear:both;"/> </div> <div class="tiny" style="margin-bottom:0.5em;"> <b><span class="h3color tiny">This review is from: </span><a href="http://www.amazon.com/Your-Google-Game-Plan-Success/dp/0470641649/ref=cm_cr_if_orig_subj/175-2371370-1316505?ie=UTF8&tag=friendsbus-20&linkCode=xm2" target="_top">Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer (Paperback)</a></b> </div> The challenge with the new interactive department is you have to span multiple disciplines with a lean staff. While each person has their own expertise, everyone needs to understand the user cycle. Search, Analytics and Website User Testing are three different beasts altogether but they are inextricably linked. <br/><br/>This is a mandatory read for any one in my department. The author starts broad in each section and then gets very specific. Experts in each discipline can still learn some new tricks, but the benefit is really for those people in cross functions. I came into this book very learned in AdWords, intermediate skill in Analytics and very little knowledge in Optimizer. I found each section had tons of actionable info. <br/><br/>At the end of the book the author spends time talking about how to put these tactics within an overall strategy. Executing the game plan is the tough part. All the head knowledge in the world doesn't mean a thing if it doesn't fit into the high paced, campaign oriented world that is the interactive department. The last few chapters under the heading of execution bring these three pieces of the pie together. <br/><br/>Great book. Keep them coming! <div style="padding-top: 10px; clear: both; width: 100%;"> <div style="float:left; padding-right:15px; border-right:1px solid #CCCCCC"><div style="padding-bottom:5px;"><b class="tiny" style="color:#666666;white-space:nowrap;">Help other customers find the most helpful reviews</b> </div><div style="width:300px;"> <a name="RP1R3ZS3NQQRS.2115.Helpful.Reviews" style="font-size:1px;"> </a><span><span class="votingPrompt">Was this review helpful to you? </span><a rel="nofollow" class="votingButtonReviews" href="http://www.amazon.com/gp/voting/cast/Reviews/2115/RP1R3ZS3NQQRS/Helpful/1/ref=cm_cr_ifvoteyn/175-2371370-1316505?ie=UTF8&token=B11BE612CDD8E43CFADE1E1339E394DCE1615595&target=aHR0cDovL3d3dy5hbWF6b24uY29tL3Byb2R1Y3QtcmV2aWV3cy9CMDA0T0MwN0xNL3JlZj1jbV9jcl9pZnZvdGVyZHIvMTc1LTIzNzEzNzAtMTMxNjUwNT9fZW5jb2Rpbmc9VVRGOCZzdW1tYXJ5PTAmYWxpbmtDb2RlPXhtMiZ0YWc9ZnJpZW5kc2J1cy0yMCZ2PTImbGlua0NvZGU9eG0yJmFzaW49QjAwNE9DMDdMTSZ0cnVuY2F0ZT01MDAwJmFraWQ9QUtJQUpZV1RHWURaQ1o3TlRVRlEmc2lnPTZzRndLU2djdUFqY1Y2MyUyRllFakdha1VSMUN2NlZWNXV3MW44R3BHWWZWSSUzRCZleHA9MjAxMS0wOC0xOVQyMiUzQTE5JTNBMzBaJmF0YWc9ZnJpZW5kc2J1cy0yMA&voteAnchorName=RP1R3ZS3NQQRS.2115.Helpful.Reviews&voteSessionID=175-2371370-1316505"><img src="http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/reviews/btn-yes-sec-md._V192249951_.gif" width="35" alt="Yes" style="vertical-align:middle;" height="18" border="0"/></a> <a rel="nofollow" class="votingButtonReviews" href="http://www.amazon.com/gp/voting/cast/Reviews/2115/RP1R3ZS3NQQRS/Helpful/-1/ref=cm_cr_ifvoteyn/175-2371370-1316505?ie=UTF8&token=6666A1739616637887499E8CDC2C5EF3FB0FFA71&target=aHR0cDovL3d3dy5hbWF6b24uY29tL3Byb2R1Y3QtcmV2aWV3cy9CMDA0T0MwN0xNL3JlZj1jbV9jcl9pZnZvdGVyZHIvMTc1LTIzNzEzNzAtMTMxNjUwNT9fZW5jb2Rpbmc9VVRGOCZzdW1tYXJ5PTAmYWxpbmtDb2RlPXhtMiZ0YWc9ZnJpZW5kc2J1cy0yMCZ2PTImbGlua0NvZGU9eG0yJmFzaW49QjAwNE9DMDdMTSZ0cnVuY2F0ZT01MDAwJmFraWQ9QUtJQUpZV1RHWURaQ1o3TlRVRlEmc2lnPTZzRndLU2djdUFqY1Y2MyUyRllFakdha1VSMUN2NlZWNXV3MW44R3BHWWZWSSUzRCZleHA9MjAxMS0wOC0xOVQyMiUzQTE5JTNBMzBaJmF0YWc9ZnJpZW5kc2J1cy0yMA&voteAnchorName=RP1R3ZS3NQQRS.2115.Helpful.Reviews&voteSessionID=175-2371370-1316505"><img src="http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/reviews/btn-no-sec-md._V192249949_.gif" width="35" alt="No" style="vertical-align:middle;" height="18" border="0"/></a> <span class="votingMessage"/></span> </div></div><div style="float:left;"><div style="padding-left:15px;"><div style="white-space:nowrap;"><span class="tiny"> <a name="RP1R3ZS3NQQRS.2115.Inappropriate.Reviews" style="font-size:1px;"> </a><span class="reportingButton"><nobr><a rel="nofollow" class="reportingButton" href="http://www.amazon.com/gp/voting/cast/Reviews/2115/RP1R3ZS3NQQRS/Inappropriate/1/ref=cm_cr_ifvoteyn/175-2371370-1316505?ie=UTF8&token=8C3A0822CAF8AE56B84F08E1C6B2A40BB6DC052B&target=aHR0cDovL3d3dy5hbWF6b24uY29tL3Byb2R1Y3QtcmV2aWV3cy9CMDA0T0MwN0xNL3JlZj1jbV9jcl9pZnZvdGVyZHIvMTc1LTIzNzEzNzAtMTMxNjUwNT9fZW5jb2Rpbmc9VVRGOCZzdW1tYXJ5PTAmYWxpbmtDb2RlPXhtMiZ0YWc9ZnJpZW5kc2J1cy0yMCZ2PTImbGlua0NvZGU9eG0yJmFzaW49QjAwNE9DMDdMTSZ0cnVuY2F0ZT01MDAwJmFraWQ9QUtJQUpZV1RHWURaQ1o3TlRVRlEmc2lnPTZzRndLU2djdUFqY1Y2MyUyRllFakdha1VSMUN2NlZWNXV3MW44R3BHWWZWSSUzRCZleHA9MjAxMS0wOC0xOVQyMiUzQTE5JTNBMzBaJmF0YWc9ZnJpZW5kc2J1cy0yMA&voteAnchorName=RP1R3ZS3NQQRS.2115.Inappropriate.Reviews&voteSessionID=175-2371370-1316505"></a></nobr></span> </span> <span style="color:#CCCCCC;">|</span> <span class="tiny"><a href="http://www.amazon.com/review/RP1R3ZS3NQQRS/ref=cm_cr_if_perm/?ie=UTF8&ASIN=0470641649&nodeID=&tag=friendsbus-20&linkCode=xm2" target="_top"></a></span></div><div style="white-space:nowrap;padding-left:-5px;padding-top:5px;"><a href="http://www.amazon.com/review/RP1R3ZS3NQQRS/ref=cm_cr_if_cmt/175-2371370-1316505?ie=UTF8&ASIN=0470641649&nodeID=&tag=friendsbus-20&linkCode=xm2#wasThisHelpful" target="_top"><img src="http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/discussion_boards/comment-sm._V192250344_.gif" width="16" alt="Comment" hspace="3" align="absmiddle" height="16" border="0"/></a> <a href="http://www.amazon.com/review/RP1R3ZS3NQQRS/ref=cm_cr_if_cmt/175-2371370-1316505?ie=UTF8&ASIN=0470641649&nodeID=&tag=friendsbus-20&linkCode=xm2#wasThisHelpful" target="_top">Comment</a></div></div></div><div style="clear:both;"/> </div> <br/></div> Great book for the entire interactive team, March 28, 2011

By Matthew_Kilmurry –

This review is from: Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer (Paperback)

The challenge with the new interactive department is you have to span multiple disciplines with a lean staff. While each person has their own expertise, everyone needs to understand the user cycle. Search, Analytics and Website User Testing are three different beasts altogether but they are inextricably linked. This is a mandatory read for any one in my department. The author starts broad in each section and then gets very specific. Experts in each discipline can still learn some new tricks, but the benefit is really for those people in cross functions. I came into this book very learned in AdWords, intermediate skill in Analytics and very little knowledge in Optimizer. I found each section had tons of actionable info. At the end of the book the author spends time talking about how to put these tactics within an overall strategy. Executing the game plan is the tough part. All the head knowledge in the world doesn’t mean a thing if it doesn’t fit into the high paced, campaign oriented world that is the interactive department. The last few chapters under the heading of execution bring these three pieces of the pie together. Great book. Keep them coming!

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]]> By: Jason L. Mcdonald http://www.dealsteps.com/archives/2435/comment-page-1#comment-3643 Jason L. Mcdonald Fri, 19 Aug 2011 02:33:53 +0000 http://www.dealsteps.com/archives/2435#comment-3643 <div style="margin-left:0.5em;"> <div style="margin-bottom:0.5em;"> 2 of 2 people found the following review helpful: </div> <div style="margin-bottom:0.5em;"> <span style="margin-left: -5px;"><img src="http://g-ecx.images-amazon.com/images/G/01/x-locale/common/customer-reviews/stars-3-0._V192240710_.gif" width="64" alt="3.0 out of 5 stars" title="3.0 out of 5 stars" height="12" border="0"/></span> <b>AdWords Details without Enough AdWords Strategy</b>, <nobr>January 26, 2011</nobr></div> <div style="margin-bottom:0.5em;"> <div><div style="float:left;">By </div><div style="float:left;"><a href="http://www.amazon.com/gp/pdp/profile/AR8989NYYS825/ref=cm_cr_if_pdp/175-2371370-1316505?ie=UTF8&tag=friendsbus-20&linkCode=xm2" target="_top"><span style="font-weight: bold;">Jason L. Mcdonald</span></a> (Fremont, CA 94536) - <a href="http://www.amazon.com/gp/cdp/member-reviews/AR8989NYYS825/ref=cm_cr_if_auth_rev/175-2371370-1316505?ie=UTF8&tag=friendsbus-20&linkCode=xm2&sort_by=MostRecentReview" target="_top"></a><br/><a href="http://www.amazon.com/gp/help/customer/display.html/ref=cm_rn_bdg_help/175-2371370-1316505?ie=UTF8&nodeId=14279681&pop-up=1#RN" target="AmazonHelp" onclick="return amz_js_PopWin(this.href,'AmazonHelp','width=340,height=340,resizable=1,scrollbars=1,toolbar=1,status=1');"><img src="http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/reputation/c7y_badge_rn_1._V192249968_.gif" width="70" align="absmiddle" alt="(REAL NAME)" height="15" border="0"/></a>    </div></div><div style="clear:both;"/> </div> <div class="tiny" style="margin-bottom:0.5em;"> <span class="crVerifiedStripe"><b class="h3Color tiny" style="margin-right: 0.5em;">Amazon Verified Purchase</b><span class="tiny verifyWhatsThis">(<a href="http://www.amazon.com/gp/community-help/amazon-verified-purchase/175-2371370-1316505" target="AmazonHelp" onclick="amz_js_PopWin('http://www.amazon.com/gp/community-help/amazon-verified-purchase/175-2371370-1316505', 'AmazonHelp', 'width=400,height=500,resizable=1,scrollbars=1,toolbar=0,status=1');return false; ">What's this?</a>)</span></span> </div> <div class="tiny" style="margin-bottom:0.5em;"> <b><span class="h3color tiny">This review is from: </span><a href="http://www.amazon.com/Your-Google-Game-Plan-Success/dp/0470641649/ref=cm_cr_if_orig_subj/175-2371370-1316505?ie=UTF8&tag=friendsbus-20&linkCode=xm2" target="_top">Your Google Game Plan for Success: Increasing Your Web Presence with Google AdWords, Analytics and Website Optimizer (Paperback)</a></b> </div> Google AdWords can be a powerful addition to your marketing strategy, but a confusing one. Teixeira's book is a good introduction to AdWords, but overwhelms with details and underwhelms with strategy. He does, however, a good job leading us step-by-step through AdWords as a software platform. <br/><br/>The book does not have enough information or guidance on keyword strategy, how your ads should interface with what you as a company sell or do. Nor is it connected to your SEO strategy, yet these things should work together. <br/><br/>On a technical level, I was disturbed by the discussion on 'broad match.' 'Broad match' is often misunderstood by most of my clients; putting in 'dog boarding' may yield results not just for the words 'dog' and 'boarding' but also 'puppy' 'animal' and even cat. Few seems to get this, and Teixeria doesn't tell you this hugely important point, nor how to find out the true keyword matches once you are running. I have had many clients waste thousands of dollars on broad match! <br/><br/>Strategically, the most important issue I teach students in my classes on SEO and Social Media (Google Jason McDonald to find me), is that AdWords should be part and parcel of your SEO strategy - get what you can get for free, first, and build AdWords on top of it. This book doesn't embed AdWords into a strategic perspective; for that you are on your own. <br/><br/>So in sum, it's a good book on AdWords, but not a great book, and it won't make my shelf of recommendations for my students in AdWords and SEO, either online and in San Francisco. <div style="padding-top: 10px; clear: both; width: 100%;"> <div style="float:left; padding-right:15px; border-right:1px solid #CCCCCC"><div style="padding-bottom:5px;"><b class="tiny" style="color:#666666;white-space:nowrap;">Help other customers find the most helpful reviews</b> </div><div style="width:300px;"> <a name="R3EP6JKMSENJR7.2115.Helpful.Reviews" style="font-size:1px;"> </a><span><span class="votingPrompt">Was this review helpful to you? </span><a rel="nofollow" class="votingButtonReviews" href="http://www.amazon.com/gp/voting/cast/Reviews/2115/R3EP6JKMSENJR7/Helpful/1/ref=cm_cr_ifvoteyn/175-2371370-1316505?ie=UTF8&token=5CF8F34437CE47141439FAA503EBD999491DC2F5&target=aHR0cDovL3d3dy5hbWF6b24uY29tL3Byb2R1Y3QtcmV2aWV3cy9CMDA0T0MwN0xNL3JlZj1jbV9jcl9pZnZvdGVyZHIvMTc1LTIzNzEzNzAtMTMxNjUwNT9fZW5jb2Rpbmc9VVRGOCZzdW1tYXJ5PTAmYWxpbmtDb2RlPXhtMiZ0YWc9ZnJpZW5kc2J1cy0yMCZ2PTImbGlua0NvZGU9eG0yJmFzaW49QjAwNE9DMDdMTSZ0cnVuY2F0ZT01MDAwJmFraWQ9QUtJQUpZV1RHWURaQ1o3TlRVRlEmc2lnPTZzRndLU2djdUFqY1Y2MyUyRllFakdha1VSMUN2NlZWNXV3MW44R3BHWWZWSSUzRCZleHA9MjAxMS0wOC0xOVQyMiUzQTE5JTNBMzBaJmF0YWc9ZnJpZW5kc2J1cy0yMA&voteAnchorName=R3EP6JKMSENJR7.2115.Helpful.Reviews&voteSessionID=175-2371370-1316505"><img src="http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/reviews/btn-yes-sec-md._V192249951_.gif" width="35" alt="Yes" style="vertical-align:middle;" height="18" border="0"/></a> <a rel="nofollow" class="votingButtonReviews" href="http://www.amazon.com/gp/voting/cast/Reviews/2115/R3EP6JKMSENJR7/Helpful/-1/ref=cm_cr_ifvoteyn/175-2371370-1316505?ie=UTF8&token=6D48AEE72E232134071D0B29F27A85EA4AF50F6C&target=aHR0cDovL3d3dy5hbWF6b24uY29tL3Byb2R1Y3QtcmV2aWV3cy9CMDA0T0MwN0xNL3JlZj1jbV9jcl9pZnZvdGVyZHIvMTc1LTIzNzEzNzAtMTMxNjUwNT9fZW5jb2Rpbmc9VVRGOCZzdW1tYXJ5PTAmYWxpbmtDb2RlPXhtMiZ0YWc9ZnJpZW5kc2J1cy0yMCZ2PTImbGlua0NvZGU9eG0yJmFzaW49QjAwNE9DMDdMTSZ0cnVuY2F0ZT01MDAwJmFraWQ9QUtJQUpZV1RHWURaQ1o3TlRVRlEmc2lnPTZzRndLU2djdUFqY1Y2MyUyRllFakdha1VSMUN2NlZWNXV3MW44R3BHWWZWSSUzRCZleHA9MjAxMS0wOC0xOVQyMiUzQTE5JTNBMzBaJmF0YWc9ZnJpZW5kc2J1cy0yMA&voteAnchorName=R3EP6JKMSENJR7.2115.Helpful.Reviews&voteSessionID=175-2371370-1316505"><img src="http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/reviews/btn-no-sec-md._V192249949_.gif" width="35" alt="No" style="vertical-align:middle;" height="18" border="0"/></a> <span class="votingMessage"/></span> </div></div><div style="float:left;"><div style="padding-left:15px;"><div style="white-space:nowrap;"><span class="tiny"> <a name="R3EP6JKMSENJR7.2115.Inappropriate.Reviews" style="font-size:1px;"> </a><span class="reportingButton"><nobr><a rel="nofollow" class="reportingButton" href="http://www.amazon.com/gp/voting/cast/Reviews/2115/R3EP6JKMSENJR7/Inappropriate/1/ref=cm_cr_ifvoteyn/175-2371370-1316505?ie=UTF8&token=FD010E060769BEDCFCC0391578AABFEA25C9A2EE&target=aHR0cDovL3d3dy5hbWF6b24uY29tL3Byb2R1Y3QtcmV2aWV3cy9CMDA0T0MwN0xNL3JlZj1jbV9jcl9pZnZvdGVyZHIvMTc1LTIzNzEzNzAtMTMxNjUwNT9fZW5jb2Rpbmc9VVRGOCZzdW1tYXJ5PTAmYWxpbmtDb2RlPXhtMiZ0YWc9ZnJpZW5kc2J1cy0yMCZ2PTImbGlua0NvZGU9eG0yJmFzaW49QjAwNE9DMDdMTSZ0cnVuY2F0ZT01MDAwJmFraWQ9QUtJQUpZV1RHWURaQ1o3TlRVRlEmc2lnPTZzRndLU2djdUFqY1Y2MyUyRllFakdha1VSMUN2NlZWNXV3MW44R3BHWWZWSSUzRCZleHA9MjAxMS0wOC0xOVQyMiUzQTE5JTNBMzBaJmF0YWc9ZnJpZW5kc2J1cy0yMA&voteAnchorName=R3EP6JKMSENJR7.2115.Inappropriate.Reviews&voteSessionID=175-2371370-1316505"></a></nobr></span> </span> <span style="color:#CCCCCC;">|</span> <span class="tiny"><a href="http://www.amazon.com/review/R3EP6JKMSENJR7/ref=cm_cr_if_perm/?ie=UTF8&ASIN=0470641649&nodeID=&tag=friendsbus-20&linkCode=xm2" target="_top"></a></span></div><div style="white-space:nowrap;padding-left:-5px;padding-top:5px;"><a href="http://www.amazon.com/review/R3EP6JKMSENJR7/ref=cm_cr_if_cmt/175-2371370-1316505?ie=UTF8&ASIN=0470641649&nodeID=&tag=friendsbus-20&linkCode=xm2#wasThisHelpful" target="_top"><img src="http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/discussion_boards/comment-sm._V192250344_.gif" width="16" alt="Comment" hspace="3" align="absmiddle" height="16" border="0"/></a> <a href="http://www.amazon.com/review/R3EP6JKMSENJR7/ref=cm_cr_if_cmt/175-2371370-1316505?ie=UTF8&ASIN=0470641649&nodeID=&tag=friendsbus-20&linkCode=xm2#wasThisHelpful" target="_top">Comment</a></div></div></div><div style="clear:both;"/> </div> <br/></div> 2 of 2 people found the following review helpful:

AdWords Details without Enough AdWords Strategy, January 26, 2011

By Jason L. Mcdonald (Fremont, CA 94536) –
  

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]]> By: Jack D. Herrington "engineer and author" http://www.dealsteps.com/archives/2435/comment-page-1#comment-3642 Jack D. Herrington "engineer and author" Fri, 19 Aug 2011 01:40:02 +0000 http://www.dealsteps.com/archives/2435#comment-3642 <div style="margin-left:0.5em;"> <div style="margin-bottom:0.5em;"> 18 of 18 people found the following review helpful: </div> <div style="margin-bottom:0.5em;"> <span style="margin-left: -5px;"><img src="http://g-ecx.images-amazon.com/images/G/01/x-locale/common/customer-reviews/stars-5-0._V192240867_.gif" width="64" alt="5.0 out of 5 stars" title="5.0 out of 5 stars" height="12" border="0"/></span> <b>Good book for AdSense users</b>, <nobr>March 8, 2006</nobr></div> <div style="margin-bottom:0.5em;"> <div><div style="float:left;">By </div><div style="float:left;"><a href="http://www.amazon.com/gp/pdp/profile/A2QT0KPQU671OU/ref=cm_cr_if_pdp/183-8372684-7502866?ie=UTF8&tag=friendsbus-20&linkCode=xm2" target="_top"><span style="font-weight: bold;">Jack D. Herrington "engineer and author"</span></a> (Silicon Valley, CA) - <a href="http://www.amazon.com/gp/cdp/member-reviews/A2QT0KPQU671OU/ref=cm_cr_if_auth_rev/183-8372684-7502866?ie=UTF8&tag=friendsbus-20&linkCode=xm2&sort_by=MostRecentReview" target="_top"></a><br/><a href="http://www.amazon.com/gp/help/customer/display.html/ref=cm_rn_bdg_help/183-8372684-7502866?ie=UTF8&nodeId=14279681&pop-up=1#TR" target="AmazonHelp" onclick="return amz_js_PopWin(this.href,'AmazonHelp','width=340,height=340,resizable=1,scrollbars=1,toolbar=1,status=1');"><img src="http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/reputation/c7y_badge_tr_5._V192249971_.gif" width="93" align="absmiddle" alt="(TOP 500 REVIEWER)" height="15" border="0"/></a>    <a href="http://www.amazon.com/gp/help/customer/display.html/ref=cm_rn_bdg_help/183-8372684-7502866?ie=UTF8&nodeId=14279681&pop-up=1#VN" target="AmazonHelp" onclick="return amz_js_PopWin(this.href,'AmazonHelp','width=340,height=340,resizable=1,scrollbars=1,toolbar=1,status=1');"><img src="http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/reputation/c7y_badge_vn_1._V192249933_.gif" width="62" align="absmiddle" alt="(VINE VOICE)" height="15" border="0"/></a>    <a href="http://www.amazon.com/gp/help/customer/display.html/ref=cm_rn_bdg_help/183-8372684-7502866?ie=UTF8&nodeId=14279681&pop-up=1#RN" target="AmazonHelp" onclick="return amz_js_PopWin(this.href,'AmazonHelp','width=340,height=340,resizable=1,scrollbars=1,toolbar=1,status=1');"><img src="http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/reputation/c7y_badge_rn_1._V192249968_.gif" width="70" align="absmiddle" alt="(REAL NAME)" height="15" border="0"/></a>    </div></div><div style="clear:both;"/> </div> <div class="tiny" style="margin-bottom:0.5em;"> <b><span class="h3color tiny">This review is from: </span>Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs (Paperback)</b> </div> I disagree with the commenter who said that there was nothing beyond the FAQ in this book. This book is sorely needed. The documentation on Google is rugged and the interface to the AdSense application is tough to use and understand. This book is well written, gives practical examples, and makes good use of screenshots to illustrate workflow. I recommend this book to AdSense users at any level. <div style="padding-top: 10px; clear: both; width: 100%;"> <div style="float:left; padding-right:15px; border-right:1px solid #CCCCCC"><div style="padding-bottom:5px;"><b class="tiny" style="color:#666666;white-space:nowrap;">Help other customers find the most helpful reviews</b> </div><div style="width:300px;"> <a name="RVX59XDP789GE.2115.Helpful.Reviews" style="font-size:1px;"> </a><span><span class="votingPrompt">Was this review helpful to you? </span><a rel="nofollow" class="votingButtonReviews" href="http://www.amazon.com/gp/voting/cast/Reviews/2115/RVX59XDP789GE/Helpful/1/ref=cm_cr_ifvoteyn/183-8372684-7502866?ie=UTF8&token=1D38C2719A2151B632BC11BDC5DF36860CA1D878&target=aHR0cDovL3d3dy5hbWF6b24uY29tL3Byb2R1Y3QtcmV2aWV3cy8wNTk2MTAxMDgyL3JlZj1jbV9jcl9pZnZvdGVyZHIvMTgzLTgzNzI2ODQtNzUwMjg2Nj9fZW5jb2Rpbmc9VVRGOCZzdW1tYXJ5PTAmYWxpbmtDb2RlPXhtMiZ0YWc9ZnJpZW5kc2J1cy0yMCZ2PTImbGlua0NvZGU9eG0yJmFzaW49MDU5NjEwMTA4MiZ0cnVuY2F0ZT01MDAwJmFraWQ9QUtJQUpZV1RHWURaQ1o3TlRVRlEmc2lnPVRwcXJUNEpuUkEyRmxZcVljS3pQSFg1YXNyWWl3WVRTUU5sJTJGZUhSakE0ayUzRCZleHA9MjAxMS0wOC0xOVQyMiUzQTE5JTNBMzBaJmF0YWc9ZnJpZW5kc2J1cy0yMA&voteAnchorName=RVX59XDP789GE.2115.Helpful.Reviews&voteSessionID=183-8372684-7502866"><img src="http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/reviews/btn-yes-sec-md._V192249951_.gif" width="35" alt="Yes" style="vertical-align:middle;" height="18" border="0"/></a> <a rel="nofollow" class="votingButtonReviews" href="http://www.amazon.com/gp/voting/cast/Reviews/2115/RVX59XDP789GE/Helpful/-1/ref=cm_cr_ifvoteyn/183-8372684-7502866?ie=UTF8&token=9B21C9D679CC164273C08BD945BCB7BCEF4DCB60&target=aHR0cDovL3d3dy5hbWF6b24uY29tL3Byb2R1Y3QtcmV2aWV3cy8wNTk2MTAxMDgyL3JlZj1jbV9jcl9pZnZvdGVyZHIvMTgzLTgzNzI2ODQtNzUwMjg2Nj9fZW5jb2Rpbmc9VVRGOCZzdW1tYXJ5PTAmYWxpbmtDb2RlPXhtMiZ0YWc9ZnJpZW5kc2J1cy0yMCZ2PTImbGlua0NvZGU9eG0yJmFzaW49MDU5NjEwMTA4MiZ0cnVuY2F0ZT01MDAwJmFraWQ9QUtJQUpZV1RHWURaQ1o3TlRVRlEmc2lnPVRwcXJUNEpuUkEyRmxZcVljS3pQSFg1YXNyWWl3WVRTUU5sJTJGZUhSakE0ayUzRCZleHA9MjAxMS0wOC0xOVQyMiUzQTE5JTNBMzBaJmF0YWc9ZnJpZW5kc2J1cy0yMA&voteAnchorName=RVX59XDP789GE.2115.Helpful.Reviews&voteSessionID=183-8372684-7502866"><img src="http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/reviews/btn-no-sec-md._V192249949_.gif" width="35" alt="No" style="vertical-align:middle;" height="18" border="0"/></a> <span class="votingMessage"/></span> </div></div><div style="float:left;"><div style="padding-left:15px;"><div style="white-space:nowrap;"><span class="tiny"> <a name="RVX59XDP789GE.2115.Inappropriate.Reviews" style="font-size:1px;"> </a><span class="reportingButton"><nobr><a rel="nofollow" class="reportingButton" href="http://www.amazon.com/gp/voting/cast/Reviews/2115/RVX59XDP789GE/Inappropriate/1/ref=cm_cr_ifvoteyn/183-8372684-7502866?ie=UTF8&token=8635EFD51868FA0B089F38C193B1954C302E027C&target=aHR0cDovL3d3dy5hbWF6b24uY29tL3Byb2R1Y3QtcmV2aWV3cy8wNTk2MTAxMDgyL3JlZj1jbV9jcl9pZnZvdGVyZHIvMTgzLTgzNzI2ODQtNzUwMjg2Nj9fZW5jb2Rpbmc9VVRGOCZzdW1tYXJ5PTAmYWxpbmtDb2RlPXhtMiZ0YWc9ZnJpZW5kc2J1cy0yMCZ2PTImbGlua0NvZGU9eG0yJmFzaW49MDU5NjEwMTA4MiZ0cnVuY2F0ZT01MDAwJmFraWQ9QUtJQUpZV1RHWURaQ1o3TlRVRlEmc2lnPVRwcXJUNEpuUkEyRmxZcVljS3pQSFg1YXNyWWl3WVRTUU5sJTJGZUhSakE0ayUzRCZleHA9MjAxMS0wOC0xOVQyMiUzQTE5JTNBMzBaJmF0YWc9ZnJpZW5kc2J1cy0yMA&voteAnchorName=RVX59XDP789GE.2115.Inappropriate.Reviews&voteSessionID=183-8372684-7502866"></a></nobr></span> </span> <span style="color:#CCCCCC;">|</span> <span class="tiny"><a href="http://www.amazon.com/review/RVX59XDP789GE/ref=cm_cr_if_perm/?ie=UTF8&ASIN=0596101082&nodeID=&tag=friendsbus-20&linkCode=xm2" target="_top"></a></span></div><div style="white-space:nowrap;padding-left:-5px;padding-top:5px;"><a href="http://www.amazon.com/review/RVX59XDP789GE/ref=cm_cr_if_cmt/183-8372684-7502866?ie=UTF8&ASIN=0596101082&nodeID=&tag=friendsbus-20&linkCode=xm2#wasThisHelpful" target="_top"><img src="http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/discussion_boards/comment-sm._V192250344_.gif" width="16" alt="Comment" hspace="3" align="absmiddle" height="16" border="0"/></a> <a href="http://www.amazon.com/review/RVX59XDP789GE/ref=cm_cr_if_cmt/183-8372684-7502866?ie=UTF8&ASIN=0596101082&nodeID=&tag=friendsbus-20&linkCode=xm2#wasThisHelpful" target="_top">Comment</a></div></div></div><div style="clear:both;"/> </div> <br/></div> 18 of 18 people found the following review helpful:

Good book for AdSense users, March 8, 2006

By Jack D. Herrington “engineer and author” (Silicon Valley, CA) –
  

  

  

This review is from: Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs (Paperback)

I disagree with the commenter who said that there was nothing beyond the FAQ in this book. This book is sorely needed. The documentation on Google is rugged and the interface to the AdSense application is tough to use and understand. This book is well written, gives practical examples, and makes good use of screenshots to illustrate workflow. I recommend this book to AdSense users at any level.

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]]> By: Manny Hernandez "@askmanny" http://www.dealsteps.com/archives/2435/comment-page-1#comment-3641 Manny Hernandez "@askmanny" Fri, 19 Aug 2011 01:13:47 +0000 http://www.dealsteps.com/archives/2435#comment-3641 <div style="margin-left:0.5em;"> <div style="margin-bottom:0.5em;"> 23 of 23 people found the following review helpful: </div> <div style="margin-bottom:0.5em;"> <span style="margin-left: -5px;"><img src="http://g-ecx.images-amazon.com/images/G/01/x-locale/common/customer-reviews/stars-4-0._V192240704_.gif" width="64" alt="4.0 out of 5 stars" title="4.0 out of 5 stars" height="12" border="0"/></span> <b>Though not groundbreaking, a comprehensive and current reference on marketing your site through Google</b>, <nobr>August 27, 2006</nobr></div> <div style="margin-bottom:0.5em;"> <div><div style="float:left;">By </div><div style="float:left;"><a href="http://www.amazon.com/gp/pdp/profile/A1IANEBSMVGHS9/ref=cm_cr_if_pdp/183-8372684-7502866?ie=UTF8&tag=friendsbus-20&linkCode=xm2" target="_top"><span style="font-weight: bold;">Manny Hernandez "@askmanny"</span></a> (Bay Area, CA) - <a href="http://www.amazon.com/gp/cdp/member-reviews/A1IANEBSMVGHS9/ref=cm_cr_if_auth_rev/183-8372684-7502866?ie=UTF8&tag=friendsbus-20&linkCode=xm2&sort_by=MostRecentReview" target="_top"></a><br/><a href="http://www.amazon.com/gp/help/customer/display.html/ref=cm_rn_bdg_help/183-8372684-7502866?ie=UTF8&nodeId=14279681&pop-up=1#TR" target="AmazonHelp" onclick="return amz_js_PopWin(this.href,'AmazonHelp','width=340,height=340,resizable=1,scrollbars=1,toolbar=1,status=1');"><img src="http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/reputation/c7y_badge_tr_4._V192249968_.gif" width="94" align="absmiddle" alt="(TOP 100 REVIEWER)" height="15" border="0"/></a>    </div></div><div style="clear:both;"/> </div> <div class="tiny" style="margin-bottom:0.5em;"> <b><span class="h3color tiny">This review is from: </span>Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs (Paperback)</b> </div> Harold Davis has not necessarily broken new ground with his "Google Advertising Tools" book. Yet, he's managed to put together a volume that summarizes effectively the basics of SEO and how to structure your site to maximize return on investment as a lead into Google Advertising at large. Starting with Google AdSense (placing Google Ads in your site), he works his way into AdWords (buying pay-per-click keyword-based ads) to wrap the book up with a detail discussion about the APIs offered by Google if developing tools to maximize your overall use of Google's interface and options is up your alley. <br/><br/>If you are new to the field of SEO, this is a nice introduction. If you are experienced with the ins and outs of pay-per-click campaigns or optimizing your site for Search Engines to crawl through it, you are still bound to find a few new useful elements. In any case, I highly recommend it as a comprehensive and current reference on marketing your site through Google. <div style="padding-top: 10px; clear: both; width: 100%;"> <div style="float:left; padding-right:15px; border-right:1px solid #CCCCCC"><div style="padding-bottom:5px;"><b class="tiny" style="color:#666666;white-space:nowrap;">Help other customers find the most helpful reviews</b> </div><div style="width:300px;"> <a name="R2UJK0LBGJ5OCH.2115.Helpful.Reviews" style="font-size:1px;"> </a><span><span class="votingPrompt">Was this review helpful to you? </span><a rel="nofollow" class="votingButtonReviews" href="http://www.amazon.com/gp/voting/cast/Reviews/2115/R2UJK0LBGJ5OCH/Helpful/1/ref=cm_cr_ifvoteyn/183-8372684-7502866?ie=UTF8&token=D04281EE3121B0A05E57F7FDD92A33B0320CC161&target=aHR0cDovL3d3dy5hbWF6b24uY29tL3Byb2R1Y3QtcmV2aWV3cy8wNTk2MTAxMDgyL3JlZj1jbV9jcl9pZnZvdGVyZHIvMTgzLTgzNzI2ODQtNzUwMjg2Nj9fZW5jb2Rpbmc9VVRGOCZzdW1tYXJ5PTAmYWxpbmtDb2RlPXhtMiZ0YWc9ZnJpZW5kc2J1cy0yMCZ2PTImbGlua0NvZGU9eG0yJmFzaW49MDU5NjEwMTA4MiZ0cnVuY2F0ZT01MDAwJmFraWQ9QUtJQUpZV1RHWURaQ1o3TlRVRlEmc2lnPVRwcXJUNEpuUkEyRmxZcVljS3pQSFg1YXNyWWl3WVRTUU5sJTJGZUhSakE0ayUzRCZleHA9MjAxMS0wOC0xOVQyMiUzQTE5JTNBMzBaJmF0YWc9ZnJpZW5kc2J1cy0yMA&voteAnchorName=R2UJK0LBGJ5OCH.2115.Helpful.Reviews&voteSessionID=183-8372684-7502866"><img src="http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/reviews/btn-yes-sec-md._V192249951_.gif" width="35" alt="Yes" style="vertical-align:middle;" height="18" border="0"/></a> <a rel="nofollow" class="votingButtonReviews" href="http://www.amazon.com/gp/voting/cast/Reviews/2115/R2UJK0LBGJ5OCH/Helpful/-1/ref=cm_cr_ifvoteyn/183-8372684-7502866?ie=UTF8&token=6400736C9BBCD0D702F38CCDBC92E17B71736E2F&target=aHR0cDovL3d3dy5hbWF6b24uY29tL3Byb2R1Y3QtcmV2aWV3cy8wNTk2MTAxMDgyL3JlZj1jbV9jcl9pZnZvdGVyZHIvMTgzLTgzNzI2ODQtNzUwMjg2Nj9fZW5jb2Rpbmc9VVRGOCZzdW1tYXJ5PTAmYWxpbmtDb2RlPXhtMiZ0YWc9ZnJpZW5kc2J1cy0yMCZ2PTImbGlua0NvZGU9eG0yJmFzaW49MDU5NjEwMTA4MiZ0cnVuY2F0ZT01MDAwJmFraWQ9QUtJQUpZV1RHWURaQ1o3TlRVRlEmc2lnPVRwcXJUNEpuUkEyRmxZcVljS3pQSFg1YXNyWWl3WVRTUU5sJTJGZUhSakE0ayUzRCZleHA9MjAxMS0wOC0xOVQyMiUzQTE5JTNBMzBaJmF0YWc9ZnJpZW5kc2J1cy0yMA&voteAnchorName=R2UJK0LBGJ5OCH.2115.Helpful.Reviews&voteSessionID=183-8372684-7502866"><img src="http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/reviews/btn-no-sec-md._V192249949_.gif" width="35" alt="No" style="vertical-align:middle;" height="18" border="0"/></a> <span class="votingMessage"/></span> </div></div><div style="float:left;"><div style="padding-left:15px;"><div style="white-space:nowrap;"><span class="tiny"> <a name="R2UJK0LBGJ5OCH.2115.Inappropriate.Reviews" style="font-size:1px;"> </a><span class="reportingButton"><nobr><a rel="nofollow" class="reportingButton" href="http://www.amazon.com/gp/voting/cast/Reviews/2115/R2UJK0LBGJ5OCH/Inappropriate/1/ref=cm_cr_ifvoteyn/183-8372684-7502866?ie=UTF8&token=FCB48AB169E8B30063875467C2C868C4E817F1B4&target=aHR0cDovL3d3dy5hbWF6b24uY29tL3Byb2R1Y3QtcmV2aWV3cy8wNTk2MTAxMDgyL3JlZj1jbV9jcl9pZnZvdGVyZHIvMTgzLTgzNzI2ODQtNzUwMjg2Nj9fZW5jb2Rpbmc9VVRGOCZzdW1tYXJ5PTAmYWxpbmtDb2RlPXhtMiZ0YWc9ZnJpZW5kc2J1cy0yMCZ2PTImbGlua0NvZGU9eG0yJmFzaW49MDU5NjEwMTA4MiZ0cnVuY2F0ZT01MDAwJmFraWQ9QUtJQUpZV1RHWURaQ1o3TlRVRlEmc2lnPVRwcXJUNEpuUkEyRmxZcVljS3pQSFg1YXNyWWl3WVRTUU5sJTJGZUhSakE0ayUzRCZleHA9MjAxMS0wOC0xOVQyMiUzQTE5JTNBMzBaJmF0YWc9ZnJpZW5kc2J1cy0yMA&voteAnchorName=R2UJK0LBGJ5OCH.2115.Inappropriate.Reviews&voteSessionID=183-8372684-7502866"></a></nobr></span> </span> <span style="color:#CCCCCC;">|</span> <span class="tiny"><a href="http://www.amazon.com/review/R2UJK0LBGJ5OCH/ref=cm_cr_if_perm/?ie=UTF8&ASIN=0596101082&nodeID=&tag=friendsbus-20&linkCode=xm2" target="_top"></a></span></div><div style="white-space:nowrap;padding-left:-5px;padding-top:5px;"><a href="http://www.amazon.com/review/R2UJK0LBGJ5OCH/ref=cm_cr_if_cmt/183-8372684-7502866?ie=UTF8&ASIN=0596101082&nodeID=&tag=friendsbus-20&linkCode=xm2#wasThisHelpful" target="_top"><img src="http://g-ecx.images-amazon.com/images/G/01/x-locale/communities/discussion_boards/comment-sm._V192250344_.gif" width="16" alt="Comment" hspace="3" align="absmiddle" height="16" border="0"/></a> <a href="http://www.amazon.com/review/R2UJK0LBGJ5OCH/ref=cm_cr_if_cmt/183-8372684-7502866?ie=UTF8&ASIN=0596101082&nodeID=&tag=friendsbus-20&linkCode=xm2#wasThisHelpful" target="_top">Comment (1)</a></div></div></div><div style="clear:both;"/> </div> <br/></div> 23 of 23 people found the following review helpful:

Though not groundbreaking, a comprehensive and current reference on marketing your site through Google, August 27, 2006

By Manny Hernandez “@askmanny” (Bay Area, CA) –
  

This review is from: Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs (Paperback)

Harold Davis has not necessarily broken new ground with his “Google Advertising Tools” book. Yet, he’s managed to put together a volume that summarizes effectively the basics of SEO and how to structure your site to maximize return on investment as a lead into Google Advertising at large. Starting with Google AdSense (placing Google Ads in your site), he works his way into AdWords (buying pay-per-click keyword-based ads) to wrap the book up with a detail discussion about the APIs offered by Google if developing tools to maximize your overall use of Google’s interface and options is up your alley. If you are new to the field of SEO, this is a nice introduction. If you are experienced with the ins and outs of pay-per-click campaigns or optimizing your site for Search Engines to crawl through it, you are still bound to find a few new useful elements. In any case, I highly recommend it as a comprehensive and current reference on marketing your site through Google.

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